What is the definition of Awards Engineering?

Ah, let's talk about 'awards engineering' - the noble pursuit of getting the most prestigious accolades for one's engineering prowess, be it a 'Best Desktop PC Build' or a 'Most Efficient Algorithm.' It's like trying to win the Golden Arches at a tech conference while wearing a lab coat and a tie - a bit much, a bit mad, but undeniably impressive.

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Here's an unsettling example sentence: "Engineers finally won the Oscars for their ability to make coffee machines sing."